What makes your shop unique to the Valley?
We pride ourselves on having the best selection of goggles, helmets, and accessories in Vail, with the best locations. At the Goggle Bar in our Bridge Street location, you can relax and let our expert staff outfit you with the perfect helmet and goggle combo to suit your needs. As pioneers in prescription goggles, we have solutions for skiers and riders with less than perfect vision. With a state-of-the-art, on-site lab, we can have most prescription glasses, sunglasses and ski goggles turned around within 24 hours.
What makes you different?
By just setting foot in the Goggle Bar, you will see what makes us different. We have a comfortable place for customers to relax, charge their electronics, and even enjoy a latte while they shop our unparalleled selection. Most people don’t realize we are Vail’s only optical boutique. For more than 30 years in Vail Village, we have been performing eye exams and creating custom prescription eyewear, sunglasses, and ski goggles.
How would you describe your shop's relationship with its customers?
Vail Valley has the best customers in the world. From our local following, to our first-time guests, we strive to become an essential part of your Vail visit. We enjoy seeing families year after year who have come to trust us with how they see, and how they are seen.
What Designers do you carry?
In sport eyewear and accessories: Smith, Oakley, POC, Giro, Kask, Dragon, Spy, Electric, Anon, GoPro, Outdoor Tech, Maui Jim, Costa, and Ray-Ban. Our designers include Chrome Hearts, Ic! Berlin, Oliver Peoples, Mykita, Salt., Rolf, Cartier, and so many more.
Located at the Base of | Gondola One in Vail Village